Mirel protects and boosts strategists.

Hi you brilliant, exhausted human. You’re the knot-untangler. The audience whisperer. The person everyone thinks has a magical second brain.

Here’s what your days actually look like:

Briefs from hell.

“Quick questions” that are never quick.

Breakneck deadlines that don’t care about thinking.

Juniors who need guidance.

Seniors who need sparring.

Somehow you’re expected to always be right.

Your real enemy isn’t complexity. It’s time.

More clients than hours.

Breakneck deadlines that don’t care about thinking.

Mirel for strategists

Mirel has your back.

Gets you to 80% in minutes, so you can spend your time on the 20% that wins pitches.
Powered by marketing laws, studies, frameworks - real strategy, not generative soup.
Pushes back when a brief is nonsense.
Clarifies, interrogates, structures - and shows its work.
Lets account pre-qualify briefs so you stop drowning in low-value asks.
Produces thinking you can use, improve and bill for - instantly.

Where Mirel helps you most.

Analyse and challenge briefs
Create audience insights and psychological truth
Build brand positioning & comms strategy
Write creative briefs that actually inspire
Answer daily strategy questions without derailing your day

Need help convincing your agency to bring Mirel in?

Here’s the pitch:

Faster, cheaper, and often better than freelancers.

Makes pitch strategy a 4-hour job, not a 4-day crisis.

Levels up juniors.

Shields seniors.

Wins more work without adding headcount.

Keeps strategists working where they add value — not where they leak time.

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Mirel Strategy OS

Contact Us

Osterstraße 24
20259 Hamburg
Phone: +49 173 7517678
Email: hello@usemirel.com