6 Months
For a sustained period of strategic work.
€1,250 / month
6-month commitment.
Active Client Brains:
€350 / active Client Brain / month
Pricing
Mirel when you need it.
Better value when you need it more.
Choose the level of commitment that matches how strategic work happens in your agency.
Same Mirel. Same strategic capability. Different ways to access it.A simple distinction
How often does strategy arrive?
01Strategy comes in bursts.Flex Membership
02You know the next six months will be busy.6 Months
03Strategy is part of how the agency works.Always-On
Talk through 6 months
Always-On
For agencies where strategy isn't an event.
€995 / month
12-month commitment.
1 active Client Brain included.
Additional pricing is explained below.
Flex Membership
For agencies where strategy is genuinely occasional.
€100 / month membership
When Mirel is activated:
+ €1,500 / active month
An active month therefore costs €1,600.
Active Client Brains: €350 / active Client Brain / month
Active Client Brains
You decide when a Client Brain starts costing anything.
A Client Brain stores the strategic work and context Mirel needs to keep thinking intelligently about that client over time.
A Client Brain only becomes active when somebody saves work into it.
Creating one does not activate it.
Looking at one does not activate it.
Saving work into it does.
That activates the Client Brain for that month.
per active Client Brain / month
The first Client Brain remains free.
per additional active Client Brain / month
for every billable Client Brain from #2 onward. Client Brain #1 remains free.
Factual comparison
The plans exist because the work arrives differently.
| Measure | 6 Months | Always-On | Flex Membership |
|---|---|---|---|
| Monthly base cost | €1,250 / month | €995 / month | €100 / month membership |
| Commitment | 6 months | 12 months | Ongoing membership |
| Active-month cost | Included in the monthly price | Included in the monthly price | €1,500 |
| Client Brain pricing | €350 / active Client Brain / month | Client Brain #1 included. Further pricing above. | €350 / active Client Brain / month |
| Included Client Brains | None | 1 | None |
| Best suited to | A sustained strategic period | Strategy as regular agency work | Genuinely occasional strategic work |
At eight active months a year, Always-On costs less than Flex, before the included Client Brain is even considered.
FAQ
Good questions.
Clear answers.
Which plan is right for us?
Flex Membership is for genuinely occasional strategic work. 6 Months is for a sustained period you can already see coming. Always-On is for agencies where strategy is regular agency work rather than an event.
What exactly is an active month?
On Flex Membership, an active month is a month in which full Mirel access is switched on. The €100 membership continues between active months so your agency's previous work and context remain connected when stored in Client Brains. Your account becomes active when you use Mirel and produce outputs automatically.
What exactly is an active Client Brain?
A Client Brain becomes active when somebody saves work into it. It stores the strategic work and context Mirel needs to keep thinking intelligently about that client over time. You don't need Client Brains to use Mirel. Work outside of Client Brains is retained for 72 hours.
When does a Client Brain start costing money?
Only when somebody saves work into it. Creating a Client Brain does not activate it. Looking at one does not activate it. Saving work into it does. That activates the Client Brain for that month.
How does Client Brain volume pricing work?
On Always-On, Client Brain #1 is included. With 2 to 4 active Client Brains in total, each additional active Client Brain costs €350 / month. Once there are 5 or more active Client Brains in total, every billable Client Brain from #2 onward costs €280 / month. The included first Client Brain remains free.
Is our client data used to train AI models?
No. Customer prompts, outputs and Client Brain content are not used to train general-purpose models. Mirel does not resell client data.
Does Mirel replace strategists?
No. Mirel accelerates analysis and groundwork. People decide what is true, useful and worth pursuing. The important 15% remains human.
Can we move between plans?
Yes. Talk with us when the pattern of strategic work in your agency changes and we will work through the appropriate access model.
What happens when we book a Mirel session?
You spend 30 minutes with Peter and put a real brief, pitch or strategic problem through Mirel together. It is not a checkout and it does not create an account or purchase a plan.
You have read enough about Mirel
See it work.
Bring a brief, a pitch or a strategic problem.
See Mirel work30 minutes. No deck. No script.