Mirel was created by people who spent years doing the work it now accelerates.
Born from pressure.
Late nights before pitches. Briefs that make no sense. Clients asking for something strategic by tomorrow morning. Between us, we have spent decades inside agencies, businesses, and war rooms where decisions had to be made quickly, often with incomplete information and very little time.
What if the painful parts of strategy could happen in seconds instead of days?
Not to replace human thinking. To remove the friction that slows it down, so teams can focus on what makes the work great.
Why Mirel exists.
Good strategy drives success. Having it should not depend on whether the right person happens to be available at the right moment. It should be accessible. Reliable. Structured. Immediate.
The founders.
Johanna Schramm
Brand and communication strategist with deep experience in consumer psychology. Johanna has worked across creative agencies and marketing consultancies for brands including Burger King, L’Osteria, Guhl, John Frieda, essence, Catrice, R+V and DEVK.
Peter Kiefer
Builder of strategic systems that turn complex information into clear decisions. Peter connects marketing effectiveness with business impact and has shaped strategy across digital, CRM, creative and media agencies.
Built by strategists. The engineering came second, as it should.
Our goal.
A world where strategy is not slow. Where insight is not delayed. Where good thinking is available exactly when it is needed.