Mirel protects and boosts strategists.
Hi you brilliant, exhausted human. You’re the knot-untangler. The audience whisperer. The person everyone thinks has a magical second brain.
Here’s what your days actually look like:
Briefs from hell
“Quick questions” that are never quick
Breakneck deadlines that don’t care about thinking
Juniors who need guidance
Seniors who need sparring
And somehow you’re expected to always be right
Your real enemy isn’t complexity. It’s time.
Mirel for strategists
Mirel has your back.
- Gets you to 80% in minutes, so you can spend your time on the 20% that wins pitches.
- Powered by marketing laws, studies, frameworks - real strategy, not generative soup.
- Pushes back when a brief is nonsense.
- Clarifies, interrogates, structures - and shows its work.
- Lets account pre-qualify briefs so you stop drowning in low-value asks.
- Produces thinking you can use, improve and bill for - instantly.
Where Mirel helps you most.
- Analyse and challenge briefs
- Create audience insights and psychological truth
- Build brand positioning & comms strategy
- Write creative briefs that actually inspire
- Answer daily strategy questions without derailing your day
Need help convincing your agency to bring Mirel in?
Here’s the pitch:
Faster, cheaper, and often better than freelancers
Makes pitch strategy a 4-hour job, not a 4-day crisis
Levels up juniors
Shields seniors
Wins more work without adding headcount
Keeps strategists working where they add value — not where they leak time
Mirel Strategy OS
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